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USING ONLINE AUCTIONS

Selling Basics: Part 2 of 3

To list your property in an online auction just follow these 5 simple steps and you will be generating more valuable leads online in no time!

Step 1: Pick an auction and register: For your convenience, we have included a short list of the best auction sites on the web in part 3 of this document. Once you pick the site where you want to list your property, you will need to register. In most cases you will need to provide a credit card number, either for age verification or to charge any listing fees or commissions (two of the best are actually free.)

Step 2: Create the property listing: Now it is time to create the "ad" for your property by filling in a form. Here is what you will typically be asked to provide:

  • Title: The "headline", or a one-line description of your property.

  • Location: Where you are located - important when you are selling a home + neighbourhood + lifestyle.

  • Category: Make sure your property is listed where interested buyers are most likely to look for it.

  • Description: A brief description of the property. Some sites let you add HTML coding, so you can have visitors link instantly to your HomeSalez.com listing or any other service you are using. (See part 3 for simple "cut and paste" methods.)

  • Picture: You can sometimes include a picture of your property. Typically, you upload the picture to another Web site and provide the file’s URL to the auction site. Scanning is not provided. (It is easier to link visitors back to your HomeSalez.com listing or any other service you are using to see pictures and or virtual tours.)

  • Minimum bid: The minimum price you will accept for your property - also called the initial bid (This should really be your asking price.)

  • Duration: How long you want the auction to last. When you’re finished, submit your ad and wait for the auction to begin. For those auction sites that charge listing fees, that fee is automatically charged to your account at that time.

Step 3: Start the auction: You can view the progress of your auction at any time. You should answer e-mails sent by potential bidders, but you don’t have any other obligations until the auction ends.

Step 4: The auction ends: When the auction is over, both the seller and the winning bidder are notified via e-mail of the final status. If a site charges selling fees, those fees (typically a percentage of the selling price or a flat fee) are charged at this time.

Step 5: Contact the winning bidder: Once you receive notification of the winning bid, e-mail the buyer about their interest in your property. You can discuss entering into a contract for the "real property" and close a transaction offline. If it does not sell you can choose to relist the property again to generate more leads.





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