USING
ONLINE AUCTIONS
Selling
Basics:
Part 2 of 3
To list your property in an online auction just follow these 5 simple
steps and you will be generating
more valuable leads
online in no time!
Step
1: Pick an auction and register: For your convenience, we have
included a short list of the best auction sites on the web in part
3 of this document. Once you pick the site where you want to list
your property, you will need to register. In most cases you will
need to provide a credit card number, either for age verification
or to charge any listing fees or commissions (two of the best are
actually free.)
Step
2: Create the property listing: Now it is time to create the
"ad" for your property by filling in a form. Here is what you will
typically be asked to provide:
-
Title: The "headline", or a one-line description of your property.
-
Location: Where you are located - important when you are selling
a home + neighbourhood + lifestyle.
-
Category: Make sure your property is listed where interested buyers
are most likely to look for it.
-
Description: A brief description of the property. Some sites let
you add HTML coding, so you can have visitors link instantly to
your HomeSalez.com listing or any other service you are using.
(See part 3 for simple "cut and paste" methods.)
-
Picture: You can sometimes include a picture of your property.
Typically, you upload the picture to another Web site and provide
the file’s URL to the auction site. Scanning is not provided.
(It is easier to link visitors back to your HomeSalez.com listing
or any other service you are using to see pictures and or virtual
tours.)
-
Minimum bid: The minimum price you will accept for your property
- also called the initial bid (This should really be your asking
price.)
- Duration:
How long you want the auction to last. When you’re finished, submit
your ad and wait for the auction to begin. For those auction sites
that charge listing fees, that fee is automatically charged to
your account at that time.
Step
3: Start the auction: You can view the progress of your auction
at any time. You should answer e-mails sent by potential bidders,
but you don’t have any other obligations until the auction ends.
Step
4: The auction ends: When the auction is over, both the seller
and the winning bidder are notified via e-mail of the final status.
If a site charges selling fees, those fees (typically a percentage
of the selling price or a flat fee) are charged at this time.
Step
5: Contact the winning bidder: Once you receive notification
of the winning bid, e-mail the buyer about their interest in your
property. You
can discuss entering into a contract for the "real property"
and close a transaction offline. If
it does not sell you can choose to relist the property again to
generate more leads.
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